| Term | Explanation |
| ASP | Active Server Pages is the script editing environment on the server. One can develop dynamic web pages or establish powerful network application program with it. ASP includes HTML mark, text and command script. |
| Click Through | When a user selects a hyper text (web page) link. The Click refers to the noise a input mouse makes when a button is depressed. The through refers to the act of going "through" the link. Many web statistics are kept on click-throughs (sometimes abbreviated as Click-Thru). Some advertising systems are based on paying sites when someone actually Clicks-Thru to a new site. |
| DHTML | Full name is Dynamic HTML. In broad sense, all what can react to users operations can be named dynamic HTML; Specifically, it means HTML 4.0 defined protocols. |
| DNS Service | Domain Name System means domain name mapping server, its function is to change the domain name into an IP address that can be recognized by the network. |
| ESMTP Protocol | Enhanced SMTP is an extension of the SMTP protocol that allows for new features such as supporting graphics, audio, and video files, and text in various foreign languages. Not all mail servers implement ESMTP so those features can only be used when both the client and the server conform to the protocol. These extensions were first described in RFC 1869. Learn more |
| GUI | User Graphic Interface |
| GUID | Globally Unique Identifier. Identifier generated according to an algorithm that is intended to be unique across all systems. |
| HTML | Hypertext Markup Language |
| Hyper Link | Hyper links, abbreviate as links. Method for jumping from one site to another on the internet. The hyperlink is often shown in a different form from normal text. Should the link be clicked, users can begin to jump to other sites. Hypertext has text pointed to other texts. Clicking it can show other files. |
| IE | Microsoft Internet Explorer |
| IIS | Microsoft Internet Information Server (or Services). |
| JavaScript | The most popular web script language at present. Used for developing dynamic web pages. |
| MIME Protocol | MIME is the abbreviation for "Multipurpose Internet Mail Extensions". As to the complementation of SMTP agreement, MIME has been the standard for sending non-text e-mail through SMTP protocol. At present, the use of MIME has already surmounted the range which just deals with receiving and sending e-mail, and has become one of the basic protocols transmitting the information of the multimedia on internet. |
| ODBC | Open Database Connectivity. A common standard of Microsoft that allows relational and non-relational database programs - like dBase, Oracle, Microsoft Access - to access the information independent of its file format. |
| OLE DB | An open specification that has been developed by Microsoft for accessing both relational and nonrelational data. OLE DB interfaces can provide much of the same functionality that is provided by database management systems. OLE DB evolved from the Open Database Connectivity (ODBC) application programming interface. |
| RFC | Request for Comments. |
| ROI | Return On Investment. The amount of value received relative to the amount of money invested. ROI is a method of measuring the success of an ad campaign. |
| SMTP Protocol | Stands for Simple Mail Transfer Protocol. It is a group of protocols for delivering mail from source address to destination address. It dictates how the mail would be transmitted. SMTP belongs to TCP/IP protocol stacks. Learn more |
| TCP/IP | Transfer Control Protocol / Internet Protocol. |
| VBScript | Visual Basic Scripting Edition applies the flexible script to more extensive fields, including web application script in IE and web server script in Microsoft Internet Information Service. |
| WWW Service | Abbreviation for World Wide Web. |
| XML | Extensible Mark-up Language. Like HTML it is a specification for formatting web documents and web pages. It supports communication between various companies and applications and is a simplified version of SGML. Despite the various operating system platforms and end devices, data access logic and application logic do not have to be changed. |