Opt-in Email Marketing, Email Newsletter Marketing Articles, Tips and Guidelines

2 Dozen Ways to Improve Your E-Mail Marketing Results

I suppose I can title this article "25 Email Marketing Mistakes I've Made." But rather than focus on the negative, below I've outlined the best practices I've come to adopt over the years. Hope you find something here useful.

Top 5 Tips For Effective Email Marketing

Learn how to avoid common traps and send effective email marketing campaigns that deliver powerful results.

The 5 Cardinal Sins of Email Marketing

The top five ways to screw up an email marketing campaign, and how to avoid these costly mistakes.

5 Newsletter Writing Tips

Are you considering adding a newsletter to your website but need some newsletter writing tips to get you started.

Why Use Permission-Based Email Marketing?

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services.

Email Marketing Glossary and Definitions

Email marketing glossary/definitions, do you know them?

Why Opt-In Just Doesn't Matter

The good news is that when consumers can decide for themselves what that constitutes spam, and have effective tools for eradicating it, we can finally stop worrying about issues such as opt-in, privacy and legislation.

Using Email Newsletters as Sales Tools

Email newsletters present the enormous opportunity of being able to deliver your message on a regular basis at a very low cost to people who have demonstrated an interest in your product. The big challenge in distributing an email newsletter is generating content that will motivate prospects to open, read, and respond to your newsletter.

12 Tips for Successful Opt-in Email Newsletters

An article primarily directed at those new to e-newsletters. The 12 tips cover basic subscription and list management practices.

Email Marketing: The First 48 Hours Are Critical

The next time you broadcast a permission-based email to your customers, members or newsletter subscribers, monitor your response for the next 48 hours. That's when the vast majority? 0f those who would open your message will actually open it, according to the results of our recent study. What's more, 95% of people who read your message do so within six days of your mailing.

Six Email Marketing Reminders

When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you step back and reevaluate your efforts.

Email Marketing Use and Trends Report

MailerMailer periodically analyzes and reports aggregate industry data from their customers' email marketing use. They recently completed the Email Marketing Use and Trends Report H2 2004 that is based on over 200 million email messages sent by a sampling of MailerMailer customers in the first and the last two quarters of 2004.

All About Blacklists

Learn about the major blacklists, how sites get on blacklists, and how to check to see if your web site is on one.

Choosing an Email List Service

Should you outsource or do it in house? If you are considering outsourcing, read this article on what to look for in an email list service.

Email List Management

Your company's email list is one of the most valuable assets that you possess. This article describes many of the things that need to be done (or NOT done) to protect and cultivate this important resource.

B2B Email Marketing Rules

These ten rules are a must read for you *before* you click 'Send' on your next business to business campaign.

Effective Use of Email Marketing Personalization

When done correctly, personalization can be a powerful way to reinforce the bond between your brand and your customer. However, poorly personalized messages can just as quickly sever that connection that you have worked so hard to establish. This article describes some of the techniques for using personalization in an effective way.

Combining Email Marketing with Web Marketing

For the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "hand-raisers" to give you the permission to market to them in the first place? Here are some online marketing techniques that combine well with email marketing.

Ways to Build the Size of Your Lists

This article talks about some of the ways you can use your interactions and marketing efforts in the real-world to help build your email marketing lists.

How To Optimize Your Email Marketing Campaigns Through Testing

This article describes how to optimize your email marketing campaigns by testing different variations on the message, the creative, the timing, and the frequency.