Opt-in Email Marketing, Email Newsletter Marketing Articles, Tips and Guidelines

The Three Elements of a Successful Emailing

I often talk with marketers who complain that they tried email and "It didn't work." The email medium might not be the problem. Consider these three factors.

Unrealistic Expectations - The Email Marketer's Enemy

Watch out for these common misconceptions that can torpedo your email effort.

Formatting Email Marketing Messages

When composing an email marketing message, beware. What you see on your screen may not be what the recipient will see on his or her screen. Here's how to keep from looking like an idiot.

Personalized Email Marketing - Benefits and Pitfalls

Thinking about personalizing your email marketing messages? That can help to build relationships with your audience, but keep in mind these cautions.

111 Ways To Improve Your Direct Mail Response

Mail to your customers more often. If you are now mailing four times a year increase the frequency of your mailings to size or eight times. If you increase your mailings by 25% you should increase your sales by at least the same percentage.

24 Principles Of Direct Marketing

There are four important elements in a "Direct Mail Package" and close attention must be paid to each.

Are You Enjoying The Profits Hidden In Your Own House Mailing List

During 30 years in business and consulting with other business owners, I've found the three most cost-effective sources of business are always the same - regardless of the type of business.

How To Find The Best Mailing List For Your Offer

During the past 30 years I've bought or compiled thousands of mailing lists. Eventually I learned how to find lists that always produced highly profitable results. You'll discover how I do it in this article.

The Truth About Electronic Marketing

Most people who are prospering from this form of marketing are selling the sizzle and have forgotten the steak. This article will provide the facts behind the hype. You will get the straight truth from someone who uses online marketing personally and who isn't trying to get rich by selling direct response techniques as realistic BBS marketing concepts.

The 30 Timeless Direct Marketing Principles

Over Bob Stone's career in direct marketing he has identified 30 principles that prove true better than 90 percent of the time.

Selecting an Email List Host

Is your email list growing? Choosing a provider for email list hosting and management is an important strategic decision for the email marketer. Follow these guidelines to find the best provider for your needs.

Choosing an Email List Provider

An EmailResults.com reader wants to know how to find a reliable and affordable email list provider...

2 Dozen Ways to Improve Your E-Mail Marketing Results

I suppose I can title this article "25 Email Marketing Mistakes I've Made." But rather than focus on the negative, below I've outlined the best practices I've come to adopt over the years. Hope you find something here useful.

Low-Risk E-Mail Marketing

Many marketers are hesitant to try email marketing, because they're afraid they'll be accused of "spamming" and get in trouble. Here's how to minimize the risks.